Uno — Suparada P.

Suparada P.

Branding works

experiencePlaimanas (2022 - 2024)
clients included:
Mercedes Benz (Suanluang)
SCG (Decaar),
Workplaze by Humanica,
Arkitektura,
Uno Omakase,
The Ground,
Zenjulee,
Vienn,
Baimaibaiya,
Ripple,
Luigi,
Bob Eye View,
and more

Freelance Brand Designer (2024 - Present)
Kimin Curry,
Chorb Ping,
J Design Workplace,
Sonoro Vinyl Club,
De Lamp,
Sun Moon Star You

Uno, which also means “one” in Spanish, is a Japanese Omakase sushi restaurant.
Omakase services are often regarded as luxury dining for mature customers. However, Uno seeks a different target group: upper-class parents with small children.

The challenge of this brand design was to craft the identity sophisticatedly, adding to the premium products and services, while maintaining approachability that sparks excitement even for youngsters.

The concept was inspired by old-school Japanese restaurants, where the colors were most vibrant. This provokes a sense of nostalgia for the parents and sparks curiosity for children.

Credit Plaimans Industries Co., Ltd.

All works

Next project

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Hit up the crabby boss

tao.suparada@gmail.com