Chorb Ping — Suparada P.

Suparada P.

Branding works

experiencePlaimanas (2022 - 2024)
clients included:
Mercedes Benz (Suanluang)
SCG (Decaar),
Workplaze by Humanica,
Arkitektura,
Uno Omakase,
The Ground,
Zenjulee,
Vienn,
Baimaibaiya,
Ripple,
Luigi,
Bob Eye View,
and more

Freelance Brand Designer (2024 - Present)
Kimin Curry,
Chorb Ping,
J Design Workplace,
Sonoro Vinyl Club,
De Lamp,
Sun Moon Star You

Chorb Ping’s identity is all about translating the sensory qualities provided by the dish, including heat and earthiness, into visual communication. The illustrations are rich in playfulness to resonate with Thais’ sense of humor.

Strolling by the street, you would probably spot one of the most common snacks for Thai people: grilled bananas. Chorb Ping (literally meaning “liking it grilling”) depicts this local, healthy deliciousness with fun and sassy visual cues to resonate with younger generations, especially those whose lives revolve around healthy habits, such as exercising.

This is not just about make it selling, but also exprimenting with perceptions that people may hold towards local products.

All works

Next project

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Hit up the crabby boss

tao.suparada@gmail.com